Travel Marketing Tips

The smart guide to travel marketing.

Hospitality Marketing’s 5 Most Persuasive Words

Posted by on Apr 1, 2015 in Hotel Marketing Tips | 0 comments

Hospitality Marketing’s 5 Most Persuasive Words

By Junvi Ola Content marketers and copywriters, like myself, are aware that certain words have more influence over decision making than others. And ironically, these powerful words don’t particularly sound  powerful. That’s because, it’s usually simple, uncomplicated verbiage that most persuasively tells our audience what they should do. In a nutshell, these deceptively mild words hold lots of influence. When crafting marketing copy for your destination or hotel property, strategically use these words to drive potential...

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The Key to Telling Your Destination’s Story

Posted by on Mar 25, 2015 in Hotel Marketing Tips | 0 comments

The Key to Telling Your Destination’s Story

By Junvi Ola The entire destination marketing industry is based on creating dreams. When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details. Visceral thoughts,  such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them. It’s that type of daydreaming that truly drives people to make their travel purchases – NOT markdowns, coupons, sales, or packages. Here’s how you can create better destination stories...

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Expedia Interview: How to Maximize Your Presence with OTAs

Posted by on Mar 10, 2015 in Hotel Marketing Tips | 0 comments

Expedia Interview: How to Maximize Your Presence with OTAs

By Junvi Ola Online Travel Agencies are marketing powerhouses – there’s no denying it. With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of. I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. This results in losing out on both major...

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Are You Making Any of These Hotel Marketing Mistakes?

Posted by on Feb 26, 2015 in Hotel Marketing Tips | 0 comments

Are You Making Any of These Hotel Marketing Mistakes?

When marketing your hotel or resort, you have legions of choices for marketing tools, media, social media platforms, etc to chose from. Just as making all the right choices can reap great rewards for your property, marketing mistakes can be extremely costly and have major impact on your bottom line. Here’s a list of the 6 most common mistakes in hotel marketing and how you can avoid them. READ FULL POST (Originally published on Cvent Hospitality Marketing...

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How To Make Your Hotel Videos ‘Go Viral’

Posted by on Feb 12, 2015 in Uncategorized | 0 comments

How To Make Your Hotel Videos ‘Go Viral’

“Going viral” is a goal that many hotel and resorts have when putting together video campaigns. While these hoteliers want nothing more than to have their video shared among the masses, few know how to make their video ‘shareable’ Fortunately, producing a video worthy of ‘shares’ and ‘likes’ is simpler than you may think. It starts with pinpointing what you’d like the video to do.  Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Or,...

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How Not to Bore Your Travel Blog Readers (Hotel Business Review)

Posted by on Jan 20, 2015 in Hotel Marketing Tips | 0 comments

How Not to Bore Your Travel Blog Readers (Hotel Business Review)

Originally printed in Hotel Business Review. By Junvi Ola, Hospitality Content Studio A blog is one of the hospitality industry’s most potent marketing tools. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can’t. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space. By creating a blog for your hotel, search...

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Make Your Hotel’s Emails Worth Opening (Hotel Business Review)

Posted by on Jan 6, 2015 in Hotel Marketing Tips | 0 comments

Make Your Hotel’s Emails Worth Opening (Hotel Business Review)

What it Takes to Make Your Hotel’s Emails Worth Opening (as printed in Hotel Business Review) By Junvi Ola, Hospitality Content Studio Today, people live in a cluttered email box world. But despite the challenges in overcoming spam and competing with loads of other marketing messages landing in inboxes everyday, email marketing remains one of the most powerful direct-to-consumer marketing tools that hotels can employ. Through consistent email marketing, hoteliers can deepen their relationship with past guests, entice new ones and achieve...

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Eau Palm Beach Resort & Spa

Posted by on Apr 21, 2014 in Portfolio - Web Content / Mobile Websites / Social Media | 0 comments

Eau Palm Beach Resort & Spa

WEB CONTENT: Customized copy aligning with resort’s new brand standards. Here is a sample:      

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Grand Golf Resorts of Florida

Posted by on Apr 16, 2014 in Portfolio - Email Marketing / Newsletters | 0 comments

Grand Golf Resorts of Florida

EMAIL COPY: Highlighted family golf offerings at Florida’s collection of golf resorts

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CVENT Marketing Blog

Posted by on Apr 15, 2014 in Portfolio - Blog / Online Articles / Profiles | 0 comments

CVENT Marketing Blog

Frequent blogger for CVENT’s popular hospitality marketing blog. I cover hotel and destination marketing tips, trends, case studies, and expert interviews. RFPs That Planners Will Actually Read A Hotel Copywriter Answers Your Burning Questions About Hotel Emails How Big Travel Brands Get Millions of Subscribers Tempt Guests To Book Direct Rather Than Through an OTA   CLICK HERE to read more CVENT blog posts....

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