Hotel Marketing Tips

How to Market to Millennial Meeting Planners

»Posted by on Apr 15, 2015 in Hotel Marketing Tips | 0 comments

How to Market to Millennial Meeting Planners

By Junvi Ola By far, Gen Y is the country’s largest demographic. And, they’ve already started to make their mark in the meeting planning industry. While many of the preferences held by millennial meeting planners are shared amongst other generations, successfully selling to millennials takes specific knowledge on how Gen Y thinks, what they want, and how quickly they want it. Being a Gen Y’er myself, I speak the language of millennials and have put together a list to help you brilliantly market your hotel to this ambitious generation of meeting planners. READ FULL POST (Originally published in Cvent Hospitality Marketing...

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Hospitality Marketing’s 5 Most Persuasive Words

»Posted by on Apr 1, 2015 in Hotel Marketing Tips | 0 comments

Hospitality Marketing’s 5 Most Persuasive Words

By Junvi Ola Content marketers and copywriters, like myself, are aware that certain words have more influence over decision making than others. And ironically, these powerful words don’t particularly sound  powerful. That’s because, it’s usually simple, uncomplicated verbiage that most persuasively tells our audience what they should do. In a nutshell, these deceptively mild words hold lots of influence. When crafting marketing copy for your destination or hotel property, strategically use these words to drive potential guests and clients to book. READ FULL POST (Originally published in Cvent Hospitality Marketing...

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The Key to Telling Your Destination’s Story

»Posted by on Mar 25, 2015 in Hotel Marketing Tips | 0 comments

The Key to Telling Your Destination’s Story

By Junvi Ola The entire destination marketing industry is based on creating dreams. When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details. Visceral thoughts,  such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them. It’s that type of daydreaming that truly drives people to make their travel purchases – NOT markdowns, coupons, sales, or packages. Here’s how you can create better destination stories centered on your one-of-a-kind, tangible experiences that will have travelers dreaming about visiting you. READ FULL POST (Originally published on Cvent Hospitality Marketing...

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Expedia Interview: How to Maximize Your Presence with OTAs

»Posted by on Mar 10, 2015 in Hotel Marketing Tips | 0 comments

Expedia Interview: How to Maximize Your Presence with OTAs

By Junvi Ola Online Travel Agencies are marketing powerhouses – there’s no denying it. With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of. I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. This results in losing out on both major exposure and direct bookings! Find out what Adam suggests for increasing your ROI when working with OTAs. READ FULL POST (Originally published on Cvent Hospitality Marketing...

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Are You Making Any of These Hotel Marketing Mistakes?

»Posted by on Feb 26, 2015 in Hotel Marketing Tips | 0 comments

Are You Making Any of These Hotel Marketing Mistakes?

When marketing your hotel or resort, you have legions of choices for marketing tools, media, social media platforms, etc to chose from. Just as making all the right choices can reap great rewards for your property, marketing mistakes can be extremely costly and have major impact on your bottom line. Here’s a list of the 6 most common mistakes in hotel marketing and how you can avoid them. READ FULL POST (Originally published on Cvent Hospitality Marketing Blog)  

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How Not to Bore Your Travel Blog Readers (Hotel Business Review)

»Posted by on Jan 20, 2015 in Hotel Marketing Tips | 0 comments

How Not to Bore Your Travel Blog Readers (Hotel Business Review)

Originally printed in Hotel Business Review. By Junvi Ola, Hospitality Content Studio A blog is one of the hospitality industry’s most potent marketing tools. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can’t. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space. By creating a blog for your hotel, search engines will pick up on your regular schedule of fresh content that’s being populated on your blog, which will eventually lead to higher search rankings. However, writing an engaging and informative blog that keeps readers coming...

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