Hotel Marketing Tips

What it Takes to Make Your Hotel’s Emails Worth Opening (as printed in Hotel Business Review) By Junvi Ola, Hospitality Content Studio Today, people live in a cluttered email box world. But despite the challenges in overcoming spam and competing with loads of other marketing messages landing in inboxes everyday, email marketing remains one of the most powerful direct-to-consumer marketing tools that hotels can employ. Through consistent email marketing, hoteliers can deepen their relationship with past guests, entice new ones and achieve a strong advantage over their comp set. Plus, the right mix of content can increase sales and convert the reader into a hotel guest now or in the future. How can this be achieved? Here are my 7 copywriting rules to follow to...