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“Going viral” is a goal that many hotel and resorts have when putting together video campaigns. While these hoteliers want nothing more than to have their video shared among the masses, few know how to make their video ‘shareable’ Fortunately, producing a video worthy of ‘shares’ and ‘likes’ is simpler than you may think. It starts with pinpointing what you’d like the video to do.  Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Or, are you tasked with appeasing your general manager by creating a video version of your hotel brochure or sales kit? (A heads up: The latter choice will NOT go viral, no matter how well-shot your video is, or how beautiful...