“Going viral” is a goal that many hotel and resorts have when putting together video campaigns. While these hoteliers want nothing more than to have their video shared among the masses, few know how to make their video ‘shareable’
Fortunately, producing a video worthy of ‘shares’ and ‘likes’ is simpler than you may think.
It starts with pinpointing what you’d like the video to do. Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Or, are you tasked with appeasing your general manager by creating a video version of your hotel brochure or sales kit? (A heads up: The latter choice will NOT go viral, no matter how well-shot your video is, or how beautiful your property shows up on film).
Check out this example of a California resort’s video that is making its rounds online, plus tips for creating your own viral video masterpiece.
READ FULL POST (originally published on Cvent Hospitality Marketing Blog)
Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus.