By Junvi Ola
Online Travel Agencies are marketing powerhouses – there’s no denying it.
With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of.
I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. This results in losing out on both major exposure and direct bookings!
Find out what Adam suggests for increasing your ROI when working with OTAs.
READ FULL POST (Originally published on Cvent Hospitality Marketing Blog)
Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus.