By Junvi Ola
The entire destination marketing industry is based on creating dreams.
When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details. Visceral thoughts, such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them.
It’s that type of daydreaming that truly drives people to make their travel purchases – NOT markdowns, coupons, sales, or packages.
Here’s how you can create better destination stories centered on your one-of-a-kind, tangible experiences that will have travelers dreaming about visiting you.
READ FULL POST (Originally published on Cvent Hospitality Marketing Blog)
Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus.