Posts by junviola

Golf at Its Best It’s time to tee off the next generation of golf. Think modern, think sophisticated, think performance. Pelican Hill’s nouveau golf can only be experienced one way: Feet planted on an oceanfront Tom Fazio-designed course, your swing in perfect position, the sun streaming down, the ball prepared to soar. We’ve perfected our golf offerings with seamless service at every touchpoint so you can focus on what brought you here. Playing the game and savoring every minute of it. This is where the coast meets the course, where our emerald Ocean North and Ocean South courses hug the Pacific Ocean.  Where fellow golf enthusiasts mingle and meet over alfresco dining, complimentary services, and a 2,100-square-foot, full-service golf shop. We’re here...

By Junvi Ola By far, Gen Y is the country’s largest demographic. And, they’ve already started to make their mark in the meeting planning industry. While many of the preferences held by millennial meeting planners are shared amongst other generations, successfully selling to millennials takes specific knowledge on how Gen Y thinks, what they want, and how quickly they want it. Being a Gen Y’er myself, I speak the language of millennials and have put together a list to help you brilliantly market your hotel to this ambitious generation of meeting planners. READ FULL POST (Originally published in Cvent Hospitality Marketing...

By Junvi Ola Content marketers and copywriters, like myself, are aware that certain words have more influence over decision making than others. And ironically, these powerful words don’t particularly sound  powerful. That’s because, it’s usually simple, uncomplicated verbiage that most persuasively tells our audience what they should do. In a nutshell, these deceptively mild words hold lots of influence. When crafting marketing copy for your destination or hotel property, strategically use these words to drive potential guests and clients to book. READ FULL POST (Originally published in Cvent Hospitality Marketing...

By Junvi Ola The entire destination marketing industry is based on creating dreams. When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details. Visceral thoughts,  such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them. It’s that type of daydreaming that truly drives people to make their travel purchases – NOT markdowns, coupons, sales, or packages. Here’s how you can create better destination stories centered on your one-of-a-kind, tangible experiences that will have travelers dreaming about visiting you. READ FULL POST (Originally published on Cvent Hospitality Marketing...

By Junvi Ola Online Travel Agencies are marketing powerhouses – there’s no denying it. With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of. I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. This results in losing out on both major exposure and direct bookings! Find out what Adam suggests for increasing your ROI when working with OTAs. READ FULL POST (Originally published on Cvent Hospitality Marketing...