Posts by junviola

When marketing your hotel or resort, you have legions of choices for marketing tools, media, social media platforms, etc to chose from. Just as making all the right choices can reap great rewards for your property, marketing mistakes can be extremely costly and have major impact on your bottom line. Here’s a list of the 6 most common mistakes in hotel marketing and how you can avoid them. READ FULL POST (Originally published on Cvent Hospitality Marketing Blog)  

“Going viral” is a goal that many hotel and resorts have when putting together video campaigns. While these hoteliers want nothing more than to have their video shared among the masses, few know how to make their video ‘shareable’ Fortunately, producing a video worthy of ‘shares’ and ‘likes’ is simpler than you may think. It starts with pinpointing what you’d like the video to do.  Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Or, are you tasked with appeasing your general manager by creating a video version of your hotel brochure or sales kit? (A heads up: The latter choice will NOT go viral, no matter how well-shot your video is, or how beautiful...

Originally printed in Hotel Business Review. By Junvi Ola, Hospitality Content Studio A blog is one of the hospitality industry’s most potent marketing tools. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can’t. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space. By creating a blog for your hotel, search engines will pick up on your regular schedule of fresh content that’s being populated on your blog, which will eventually lead to higher search rankings. However, writing an engaging and informative blog that keeps readers coming...

What it Takes to Make Your Hotel’s Emails Worth Opening (as printed in Hotel Business Review) By Junvi Ola, Hospitality Content Studio Today, people live in a cluttered email box world. But despite the challenges in overcoming spam and competing with loads of other marketing messages landing in inboxes everyday, email marketing remains one of the most powerful direct-to-consumer marketing tools that hotels can employ. Through consistent email marketing, hoteliers can deepen their relationship with past guests, entice new ones and achieve a strong advantage over their comp set. Plus, the right mix of content can increase sales and convert the reader into a hotel guest now or in the future. How can this be achieved? Here are my 7 copywriting rules to follow to...

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