The smart guide to travel marketing.
Marriott Amman Jordan
Experience a modern visit to an ancient city. At the Amman Marriott Hotel, you’ll wake up surrounded by the bustle of Jordan’s 5000-year-old capital. Here, you’ll find a city of contrasts, one unlike any other in the Middle East. With centuries-old history blending with a refreshing trendy cultural scene. Where walks up to the ancient hilltop Citadel are followed with tea at a cosmopolitan café and visits to bold art galleries on Rainbow Street. Have your pick of shopping at local souks or an up-to-the-minute boutique. Float in the...
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The Resort at Pelican Hill
Golf at Its Best It’s time to tee off the next generation of golf. Think modern, think sophisticated, think performance. Pelican Hill’s nouveau golf can only be experienced one way: Feet planted on an oceanfront Tom Fazio-designed course, your swing in perfect position, the sun streaming down, the ball prepared to soar. We’ve perfected our golf offerings with seamless service at every touchpoint so you can focus on what brought you here. Playing the game and savoring every minute of it. This is where the coast meets the course, where our...
read moreHow to Market to Millennial Meeting Planners
By Junvi Ola By far, Gen Y is the country’s largest demographic. And, they’ve already started to make their mark in the meeting planning industry. While many of the preferences held by millennial meeting planners are shared amongst other generations, successfully selling to millennials takes specific knowledge on how Gen Y thinks, what they want, and how quickly they want it. Being a Gen Y’er myself, I speak the language of millennials and have put together a list to help you brilliantly market your hotel to this ambitious...
read moreHospitality Marketing’s 5 Most Persuasive Words
By Junvi Ola Content marketers and copywriters, like myself, are aware that certain words have more influence over decision making than others. And ironically, these powerful words don’t particularly sound powerful. That’s because, it’s usually simple, uncomplicated verbiage that most persuasively tells our audience what they should do. In a nutshell, these deceptively mild words hold lots of influence. When crafting marketing copy for your destination or hotel property, strategically use these words to drive potential...
read moreThe Key to Telling Your Destination’s Story
By Junvi Ola The entire destination marketing industry is based on creating dreams. When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details. Visceral thoughts, such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them. It’s that type of daydreaming that truly drives people to make their travel purchases – NOT markdowns, coupons, sales, or packages. Here’s how you can create better destination stories...
read moreExpedia Interview: How to Maximize Your Presence with OTAs
By Junvi Ola Online Travel Agencies are marketing powerhouses – there’s no denying it. With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of. I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. This results in losing out on both major...
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Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus.