The smart guide to travel marketing.
Are You Making Any of These Hotel Marketing Mistakes?
When marketing your hotel or resort, you have legions of choices for marketing tools, media, social media platforms, etc to chose from. Just as making all the right choices can reap great rewards for your property, marketing mistakes can be extremely costly and have major impact on your bottom line. Here’s a list of the 6 most common mistakes in hotel marketing and how you can avoid them. READ FULL POST (Originally published on Cvent Hospitality Marketing...
read moreHow To Make Your Hotel Videos ‘Go Viral’
“Going viral” is a goal that many hotel and resorts have when putting together video campaigns. While these hoteliers want nothing more than to have their video shared among the masses, few know how to make their video ‘shareable’ Fortunately, producing a video worthy of ‘shares’ and ‘likes’ is simpler than you may think. It starts with pinpointing what you’d like the video to do. Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Or,...
read moreHow Not to Bore Your Travel Blog Readers (Hotel Business Review)
Originally printed in Hotel Business Review. By Junvi Ola, Hospitality Content Studio A blog is one of the hospitality industry’s most potent marketing tools. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can’t. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space. By creating a blog for your hotel, search...
read moreMake Your Hotel’s Emails Worth Opening (Hotel Business Review)
What it Takes to Make Your Hotel’s Emails Worth Opening (as printed in Hotel Business Review) By Junvi Ola, Hospitality Content Studio Today, people live in a cluttered email box world. But despite the challenges in overcoming spam and competing with loads of other marketing messages landing in inboxes everyday, email marketing remains one of the most powerful direct-to-consumer marketing tools that hotels can employ. Through consistent email marketing, hoteliers can deepen their relationship with past guests, entice new ones and achieve...
read moreLiberty Hotel Boston
Bike Like a Bostonian - Liberty Hotel Blog If you’re staying at The Liberty, then you were born to ride. Check in, then roll out to explore the city and historic Beacon Hill like an active local. Here at The Liberty, our love for biking and exploring is the “wheel deal.” Cruise around Boston in style with our six Electra bicycles, which are complimentary for our guests’ use. Cross the footbridge and spend the day biking around the Charles River and along the three-mile leafy path along the Esplanade. Or, check out our beautiful...
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About
Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus.